2013-07-17
With the coming of the peak sales period, the Brand Management Center designates 3 reporter teams to the marketing frontline for a special issue that aims at promoting sales at the peak season.
The team members are composed of 10 outstanding journalism-majored interns, who will take charge of reporting, interviewing, editing, typesetting, proofreading, presswork coordination, and mailing services for the issue.
Since mid-June, the teams have made 5 special editions on Guangxi, Guangdong, Hubei, Chongqing, and Tianjing markets, with a focus on farmer, dealer, customer and staffer interviews, as well as the production and farming techniques at subsidiaries.
Professionally designed, collated, and printed, Tongwei’s special issue takes only 10 days from interviewing to printing, and has received high credit from readers.
Meanwhile, taking advantage of the making of special issue and Tongwei Newspaper, the supervision and investigation have been fully performed on subsidiaries in terms of corp culture, brand management, newspaper issuance, and VI standardization implementation.
At present, almost 20 subsidiaries need special issue and edition coverage. The BMC attaches great importance to coordinating with Tongwei Co., Ltd. on marketing, by assisting in Tongwei creating wealth with science and technology activity series, and making agri-info SMS platform for farmers and subsidiaries.
With the instructions by Chairman Liu, the BMC will keep its focus on the sales frontline, and provides full assistance and service for subsidiaries at different areas at the peak sales season.
