2013-06-27
June 26, the World Brand Lab released its "China’s 500 Most Valuable Brands 2013" (10th edition) list. In this ranking of top Chinese brands, which is based on financial analysis, consumer behavior and brand strength, Tongwei Group ranked 84 with its brand value reaching￥21.056 billion RMB.
In recent years, Tongwei’s brand value has maintained an increase ratio of 30%, and has been listed on China’s 500 Most Valuable Brands for 10 consecutive times, from ￥11.068 billion in 2011 to ￥15.118 billion in 2012. The year of 2013 saw a net value increase of ￥5.938 billion.
The value increase is a living testimony of Tongwei’s great efforts in consumer-oriented and technology-based brand building. Especially, Tongwei has made huge input in science and technology promotion: With the tech-award fund of ￥100 million, the company has organized over 2000 tech-promotion sessions all over the country. In addition, Tongwei made advertising promotion through media in all dimensions including on CCTV.
For the last 30 years, while gaining continuing rise, Tongwei Group has been widely recognized for its contributions to China’s aquaculture development. In recent years, Tongwei Group and its controlling Tongwei Co., Ltd. have received many honors and awards, including Top 100 Chinese Private Listed Companies, Top 50 Most Competitive Chinese Private Enterprises. September, 2004, the trademark of Tongwei Co., Ltd. received the title of China’s Well-known Trademark; September, 2006, Tongwei brand livestock and poultry feed won the honor of Chinese Brand Name by the State General Administration of Quality Supervision and Chinese Brand Name Promotion Committee. September, 2007, Tongwei Aquafeed Portfolio received the title of Chinese Brand Name. Till then, Tongwei were among the few agriculture companies in China to simultaneously own the three highest awards. July, 2006, Tongwei brand was selected the only Iconic Brand out of 13,000 candidate enterprises in the feed industry. Late in 2006, Tongwei Co., Ltd. received the title of 2006 China’s Feed Enterprise with the Most Competitiveness, and was selected Exemplar Company for China’s Feed Industry Standardization; 2007, Tongwei Group received China Brand ’Jinpu Award’ at the first Chinese Brand Festival. September, 2007, Tongwei Co., Ltd. consolidated its technological strength by its State Certified Enterprise Technology Center. December, 2007, Tongwei Co., Ltd. received the awards of Top 10 Companies in Public Welfare and Best Enterprise in Humanistic Management. 2009, Tongwei Group was listed Top 500 Information-based Companies for the 5th time. 2011, Tongwei was ranked as China’s 500 Most Valuable Brands for the 8th time with its brand value reaching￥11.086 billion RMB. Meanwhile, the company was awarded 2011 The Most Influential Enterprise for China’s Economic Achievements.