2013-05-06
April,2003,the Chinese mainland accounted for the bulk of brands listed on the latest China Brand Power Index for 2013, released by the China Brand Research Center. The brand of CARE under Care Pet Food Co., Ltd. ranked Top 2 on the 2013 C-BPI dog/cat food brand list.
The Brand Power Index is the most-trusted brand evaluating system chosen by consumers and companies. The 2013 survey covered 30 cities nationwide and examined the brand awareness and loyalty of 13,500 residents. The survey lasted 117 days, starting from September 2012, and covered 170 sectors, up from 105 in 2011. A total of 7600 mainstream brands were included in the evaluation.
In the 105 sectors included in all three surveys, a total of 79 brands have been listed among the top companies for three consecutive years.
Care has been sticking to its brand building strategy with consistently improving performance on market. The honor reflects the company’s attention to quality and consumers trust.